Meta: "Mates In Common”
Brand
Date
Oct 2025
Description
Meta presents 'Mates In Common,' a digital campaign focusing on the intersection of social connection and modern technology. The project features a series of live-action sequences that capture candid interactions, transitioning from outdoor park gatherings to private, indoor digital exchanges. Developed in collaboration with agencies CreativeX and Untold Fable, the work leans into a nostalgic aesthetic, utilizing vertical video formats designed for social platforms. The production employs natural lighting to maintain a grounded, realistic atmosphere throughout the narrative.
Style
Vertical, Commercial, Nostalgic
Industries
Color
Pure White
Medium Grey
Background
Salon
Context
Social Media / Short Form Video
Associated creatives
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