Meta: Its Your World
Brand
Date
Jan 2026
Description
Meta’s 'Its Your World' campaign explores the integration of smart technology into daily creative life. The project features creators navigating urban settings in New York City, demonstrating the functionality of Meta Ray-Ban smart sunglasses through a series of live-action segments. Produced by 1Park9 and 19th & Park, the creative leans into a dynamic aesthetic. Utilizing drone footage and cinematic framing, the visuals capture city streets and rooftops under natural lighting, emphasizing a vertical, high-energy pace throughout the film.
Style
Vertical, Cinematic, 1980s
Techniques
Drone footage
Industries
Color
Jet Black
Pure White
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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