Meta: It's Your World

Apr 2025

Meta’s 'It’s Your World' campaign explores the intersection of digital connection and personal expression through a series of energetic vignettes. The project captures creators interacting with social media interfaces, animated chat bubbles, and lifestyle elements, placing the user experience at the forefront of the narrative. Produced with a fast-paced rhythm, the commercial incorporates neon accents and vibrant colour palettes to mirror modern online communities. The work relies on a blend of live-action technique and complex VFX to integrate digital UI overlays with physical spaces, creating a cohesive visual language that underscores the brand’s digital focus.

Horizontal, Commercial, Action, Neon

VFX / visual effects

Virtual Production Background

Advertising Campaign, Social Media / Short Form Video