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Meta: It's your world 2

Brand
Date

Jan 2025

Description

Meta’s 'It's your world 2' is a motion graphics project featuring animated urban environments and diverse characters navigating futuristic transit hubs. Developed through a collaboration between AnalogFolk and BOL Production House, the narrative focuses on daily interactions within modern architectural settings. The piece utilizes a vibrant color palette, characterized by purple, blue, and yellow lighting gradients. The work relies on a stylized animation aesthetic to depict scenes of city life, shopping, and interpersonal connection.

Style

Artistic, Vertical, Warm, Neon

Techniques

Animation, Motion Graphics

Color
Royal Blue
Pure White
Background

Illustrated Frame

Context

Advertising Campaign, TVC / TV Commercial

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