Meta
It's your world 2
Brand
ProjectIt's your world 2
Date
Jan 2025
Description
Meta’s 'It’s your world 2' campaign explores digital interaction through a series of animated urban vignettes. The project, led by creative teams at AnalogFolk and BOL Production House, navigates futuristic transit hubs and modern architectural spaces to illustrate themes of connectivity. Executed with a distinctive motion graphics approach, the work leans into a vibrant color palette defined by neon gradients and warm lighting. The animation centers on diverse characters engaging in daily activities, building a cohesive visual narrative across digital environments.
Style
Artistic, Vertical, Warm, Neon
Techniques
Animation, Motion Graphics
Industries
Apps & Digital Platforms
Color
Royal Blue
Pure White
Background
Illustrated Frame
Context
Advertising Campaign, TVC / TV Commercial
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