Meta: It's Coi Leray's World
Brand
Date
Jul 2025
Description
Meta’s music campaign, "It’s Coi Leray’s World," explores the intersection of personality-driven content and digital creativity. The project features artist Coi Leray, oscillating between intimate, live-action studio apartment scenes and high-energy animated environments. Produced by Nexus Studios and Droga5 New York, the film utilizes a mix of live-action technique and complex VFX to transition between grounded, warm-lit interiors and vibrant, 3D-animated sequences. The visual language leans into a cinematic aesthetic, punctuated by bold graphics that reflect contemporary pop culture energy.
Style
Vertical, Action, Cinematic
Techniques
Animation, VFX / visual effects
Industries
Color
Hot Pink
Jet Black
Pure White
Background
Living Room
Context
Music Video
Associated creatives
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