Meta: Facebook - It's Your World

Aug 2023

Meta’s campaign, Facebook - It's Your World, explores the intersection of personal identity and digital connectivity. The film follows a young woman transitioning between private spaces and urban environments, punctuated by interactive smartphone interfaces and augmented reality integrations. The production utilizes live-action techniques alongside VFX to construct a fluid transition between physical and digital spaces. Characterized by cinematic lighting and a warm color palette, the work emphasizes the role of modern platforms in daily life. Creative production was handled by Unicorns & Unicorns, with music and strategy developed by MAS-Music and Strategy.

Horizontal, Cinematic, Warm

VFX / visual effects

Living Room

Advertising Campaign, TVC / TV Commercial