Meta: Business
Brand
Date
Jan 2025
Description
Meta’s Business campaign serves as a visual exploration of the brand's modular design language, utilizing a distinct, human-focused illustration style. The execution shifts between monochrome line art and vibrant, color-graded sequences to communicate complex digital principles through accessible visual storytelling. Developed in collaboration with AnalogFolk and BOL Production House, the motion graphics rely on a minimalist, warm aesthetic. The work features glowing pastel gradients and floating UI elements to frame inclusive messaging, maintaining a consistent brand identity across animated transitions.
Style
Horizontal, Commercial, Warm, Minimalist
Techniques
Animation, Motion Graphics
Industries
Color
Sky Blue
Blush
Lemon
Background
Gradient
Context
Brand Film / Corporate Video
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