Meta: Art of Downtime - Coco Gauff

Feb 2024

Meta’s Art of Downtime campaign explores the duality of a professional athlete's life, pairing high-intensity court action with moments of quiet reflection. Featuring Coco Gauff, the commercial video pivots between sharp, athletic sequences on the tennis court and surreal, slowed-down domestic vignettes. Developed by agency Translation, the production leverages rapid action cuts and moody lighting to bridge the gap between performance and recovery. The cinematography utilises cinematic colour grading and raw, live-action techniques to lean into a dreamlike aesthetic, highlighting the contrast between the competitive environment and isolated personal downtime.

Horizontal, Action, Cinematic, Raw

Slow motion

Living Room

Brand Film / Corporate Video