Messika: MESSIKA - WINTER CAMPAIGN

Dec 2024

The Messika Winter campaign leans into a minimalist aesthetic, featuring a series of portraits and editorial-style shots that center on the brand's fine jewellery collections. Creative directed by Valérie Messika and photographed by Corentin Leroux, the campaign uses an architectural, studio-based approach to spotlight diamond necklaces, bracelets, and rings against structured backgrounds. Stylist Thomas Turian curates a wardrobe of metallic textures and neutral tones, allowing the reflective surfaces of the jewellery to remain the primary focus. Executed with a clean, polished visual language, the series integrates editorial and commercial sensibilities through varied lighting techniques, ranging from soft, warm illumination to high-contrast, moody atmospheres. The production features set design by Samuel Fasse, with models May Tager and Bastien de Bels posed within geometric, metallic frames that emphasize the interplay between sharp lines and wearable pieces. The project highlights the jewellery collection's versatility across both menswear and womenswear styling, supported by hair by Olivier Noraz and makeup by Stephanie Kunz.

Vertical, Clean, Commercial

Set-dressed

Advertising Campaign