Messika

Nov 2025

Messika’s Holiday 2025 campaign explores the intersection of fine jewellery and modern glamour through a series of commercial assets. Directed by Ezra Petronio with photography by Oliver Hadlee Pearch, the project highlights the brand’s diamond collections through a mix of precise product staging and intimate, live-action sequences. The creative direction employs a rich purple palette paired with warm accent lighting, creating a consistent visual thread across both static and moving formats. The campaign features talent including Kate Moss, Jordan Barrett, and Georgia Palmer, who are captured in moody, interior settings that emphasize the brilliance of pavé-set diamond rings, necklaces, and bracelets. Technical executions vary from clean 3D render/CGI product shots to cinematic live-action technique, utilizing low-key chiaroscuro lighting to draw focus to the intricate craftsmanship of the gold and diamond pieces. The result is a high-contrast, polished aesthetic that balances luxury commercial sensibilities with graphic, atmospheric storytelling.

Horizontal, Commercial

Jewellery

Advertising Campaign