Messika

Jul 2024

Messika presents its Summer 2024 campaign, a series of portrait and macro images that focus on the interplay between fine gold jewellery and warm, saturated studio lighting. The campaign features a vibrant colour palette and wet-look styling to showcase the collection's diamond-set necklaces, layered bracelets, and statement gemstone rings. Creative direction by Valérie Messika drives the visual narrative, which utilises clean gradient backgrounds to isolate metallic textures and craftsmanship. Fashion styling by Thomas Turian and hair styling by Clotilde Laisne complement the commercial aesthetic, employing beauty light and golden hour-inspired tones to define the brand's contemporary editorial approach.

Vertical, Commercial, Warm

Jewellery

Gradient

Advertising Campaign