Messika

Jul 2024

The Messika Summer 2024 campaign highlights the brand's latest fine jewelry collection through a series of intimate portraits. The imagery leans into a modern commercial aesthetic, utilizing macro photography to emphasize the intricate diamond settings and gold craftsmanship of the pieces. Creative director Valérie Messika oversees the collection's presentation, which features models styled with wet-look hair and natural makeup. Fashion editor and stylist Thomas Turian integrates vibrant, saturated apparel that complements the metallic sheen of the jewelry, while hair stylist Clotilde Laisne maintains a consistent, polished look throughout. The visuals are characterized by soft, warm lighting and clean gradient backgrounds that transition between sunset-inspired tones and pastel palettes.

Vertical, Commercial, Warm

Jewellery

Gradient

Advertising Campaign