Mercedes-Benz Vans
Price of Success
Brand
ProjectPrice of Success
Date
Apr 2026
Description
Mercedes-Benz Vans showcases the versatility of its commercial fleet in 'Price of Success,' a campaign that follows professionals across a variety of demanding trades. From the logistics of a construction site to mobile service operations and floral delivery, the work focuses on the tangible dedication required to run a business. Directed with a cinematic aesthetic, the project utilizes live-action techniques and natural lighting to emphasize an authentic, grounded atmosphere. The production was developed by agency partner Merkley+Partners.
Style
Horizontal, Cinematic, Warm
Industries
Luxury Automotive
Context
TVC / TV Commercial
Associated creatives
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