Mercedes Benz: Own the Ice
Brand
Date
Jun 2025
Description
Mercedes Benz presents Own the Ice, a commercial production that captures the intersection of luxury automotive design and challenging arctic environments. The project focuses on the interplay between heavy-duty winter gear and the capability of the vehicles across frozen terrains. Utilizing live-action technique and drone footage, the piece emphasizes wide, remote landscapes. The visual approach leans into a raw, earthy palette, relying on natural daylight to highlight the scale of the snowy terrain and the sleek lines of the automobiles. Production for the project was led by Local Boy.
Style
Horizontal, Commercial, Earthy, Raw
Techniques
Drone footage
Industries
Color
Navy
Charcoal
Background
Snowfield
Context
TVC / TV Commercial
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