Mercedes Benz: Mercedes - Right Tool - Tennis
Brand
Date
Jul 2025
Description
This advertisement for Mercedes-Benz, titled Right Tool, draws a parallel between the precision of athletic performance and automotive engineering. The film juxtaposes a tennis player refining her serves on a court with the controlled motion of a Mercedes-Benz SUV navigating an architectural landscape. Produced by Local Boy, the campaign leans into a live-action technique that connects the rhythm of sport with automotive agility. The edit relies on cinematic cuts to transition between the two environments, finished with a detailed focus on tire performance captured in natural outdoor lighting.
Style
Vertical, Cinematic
Industries
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.