Mercedes Benz: Mercedes - Right Tool - Drummer
Brand
Date
Jul 2025
Description
Mercedes Benz explores the intersection of performance and precision in 'Right Tool,' a commercial video that highlights the energy of a live musical performance. The piece centres on a drummer at a kit, using the rhythmic intensity of the music to frame the vehicle's engineering ethos. Produced by Local Boy, the project utilizes vertical portrait framing to create an immersive, action-oriented experience. The visual language relies on moody stage lighting, blending warm and blue tones to maintain a high-contrast aesthetic throughout the performance sequence.
Style
Vertical, Commercial, Action, Moody
Techniques
Slow motion
Industries
Color
Burgundy
Jet Black
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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