Mercedes Benz

Mar 2025

The Mercedes-Maybach Grand Opening Campaign 2025 highlights the launch of the latest luxury vehicle through a series of high-fashion, monochromatic visuals. Set against a vibrant crimson architectural pavilion, the campaign leans into bold color blocking and theatrical spatial composition to present the automobile as a high-end design object. Photographer Calvin Pausania captures the interplay between the car's metallic finishes, intricate leather interiors, and structured environmental framing. The production utilizes saturated tones and polished aesthetics to bridge the worlds of luxury automotive and editorial fashion, emphasizing the vehicle's craftsmanship and bespoke detailing through controlled, crisp lighting.

Commercial, Saturated, Vertical, Warm

Luxury Automotive

Set-dressed

Advertising Campaign