This menswear campaign for Toast channels a raw, organic aesthetic through a series of editorial portraits and wilderness landscapes. The imagery highlights the tactile quality of knitwear, focusing on heavy textures and earthy palettes against both domestic interior settings and concrete surfaces.
Photographer Jo Metson Scott leans into a documentary-style approach, utilizing natural light to define the relationship between the subject and his surroundings. By incorporating grainy textures and analogue film techniques, the series captures a quiet, thoughtful mood that complements the heritage-focused apparel.
