Men's Uno Hong Kong: Bloom & Blitz

Jul 2025

Bloom & Blitz is a fashion editorial feature produced for Men’s Uno Hong Kong, highlighting a diverse range of seasonal menswear through a lens of clean, studio-based art direction. The series, photographed by Feicien Feng, captures model Carson Lee in a variety of silhouettes ranging from oversized shirting and intricate crochet knits to bold, patterned co-ords. The project utilizes a mix of lighting techniques to define its visual identity, shifting between high-key, natural light setups and moody, low-key chiaroscuro compositions. These vertical editorial frames emphasize form and garment texture, employing controlled directional lighting to maintain a polished, minimalist aesthetic across the entire series.