City of Melbourne
Melbourne Fashion Week
Brand
ProjectMelbourne Fashion Week
Date
Jan 2024
Description
City of Melbourne spotlights the local design scene through a series of editorial assets for Melbourne Fashion Week. Captured by photographer and creative director Naomi Rahim, the work transitions between dynamic runway coverage and highly staged portraiture. The project leans into an artistic, moody aesthetic, utilizing multiple exposure and low-key lighting to create layered compositions. These techniques emphasize the texture of the garments and the structural styling of the hair, grounding the editorial visuals in a dramatic, theatrical space.
Style
Editorial, Vertical, Moody
Techniques
Multiple exposure
Industries
Designer Fashion
Color
Hot Pink
Context
Editorial
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