MediCash
B2B
Brand
ProjectB2B
Date
Jan 2025
Description
MediCash presents its B2B corporate advertisement, focusing on the company's employee health plans. The spot highlights the breadth of coverage through a series of professional environments, spanning office settings to healthcare facilities including dental, optical, and physiotherapy practices. Developed by AdSmart from Sky, the production leans into a clean, professional aesthetic. Using live-action technique and a commercial lens, the piece captures a variety of workplace interactions to illustrate the accessibility of its insurance offerings.
Style
Horizontal, Commercial, Clean
Industries
Insurance
Color
Navy
Pure White
Background
Office
Context
Brand Film / Corporate Video
Associated creatives
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