McDonald’s România
The Secret Christmas Bringers
Brand
Date
Nov 2024
Description
McDonald’s România presents 'The Secret Christmas Bringers,' a holiday commercial that centers on an atmospheric narrative within a domestic setting. The film follows a young protagonist navigating a softly lit home, capturing the quiet anticipation of the season through a cinematic lens. Developed by DDB Romania, the production relies on a warm color palette and live-action techniques to emphasize festive details. Studioset handled both the production and post-production, employing slow motion to heighten the intimate tone of the project.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Slow motion
Industries
Fast Food
Event
Christmas
Color
Jet Black
Crimson
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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