McDonald's Netherlands: Change Your Password Day

Brand

Date

Feb 2026

Description

McDonald's Netherlands addresses digital security in this project titled Change Your Password Day, an awareness campaign developed by agency TBWA\NEBOKO. The work utilizes a fast-paced format that pairs kinetic typography with live-action imagery to highlight the prevalence of insecure password habits, such as using pet names or food preferences as credentials. By blending clean motion graphics with everyday scenes, the creative execution transitions between bold typographic statements and illustrative clips. The project focuses on data transparency and consumer habits within the fast food sector, delivering its message through a blend of animation and graphic design.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Animation, Motion Graphics

Industries

Fast Food

Context

Social Media / Short Form Video

Associated creatives

$TBWA\NEBOKO$

TBWA\NEBOKOAgency / Creative

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McDonald's Netherlands: Change Your Password Day

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