McDonald's Netherlands

Change Your Password Day

Brand

Date

Feb 2026

Description

McDonald's Netherlands addresses digital security in this project titled Change Your Password Day. Developed by agency TBWA\NEBOKO, the film serves as a public awareness initiative, juxtaposing common password vulnerabilities with relatable, everyday scenes. The execution utilizes a mix of kinetic typography and live-action segments. High-contrast graphic elements in signature brand colors frame the narrative, while insert clips—including a person dining in a restaurant setting—anchor the message in familiar contexts. By highlighting the risks of using predictable passwords, the motion graphics campaign provides a direct approach to cybersecurity education.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Animation, Motion Graphics

Industries

Fast Food

Context

Social Media / Short Form Video

Associated creatives

$TBWA\NEBOKO$

TBWA\NEBOKOAgency / Creative

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McDonald's Netherlands

Change Your Password Day

Associated creatives

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