McDonald's
Lineup
Brand
ProjectLineup
Date
Jun 2026
Description
McDonald’s introduces a new series of collectible drink cups for the Lineup campaign, showcasing custom illustrations of soccer players and iconic brand characters. The promotional video features a cinematic pan across the collection, set against a dark background to emphasize the vibrant graphics. Produced by Wieden+Kennedy New York, the project utilizes dramatic red lighting and a matte finish to highlight the intricate design details of the cups. The sequence highlights the scale of the series through a smooth, deliberate camera movement that transitions across the range of unique soccer-themed illustrations.
Style
Horizontal, Cinematic, Monochrome, Matte
Industries
Fast Food
Context
TVC / TV Commercial
Associated creatives
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