McDonald's: LGBTQ Trust
Brand
Date
Apr 2024
Description
McDonald's highlights community and connection in this commercial project for the LGBTQ Trust. Featuring members of a local sports league, the film documents softball game play followed by social gatherings in a restaurant setting. The piece employs a documentary-style approach, focusing on candid interactions and the camaraderie shared between teammates. Through the use of natural light and live-action technique, the footage maintains an authentic atmosphere centered on sports culture and interpersonal friendship. Sound and music production were provided by SoStereo.
Style
Documentary, Lifestyle, Horizontal
Techniques
Analogue / film, Natural light
Color
Pure White
Burgundy
Background
Café
Context
Brand Film / Corporate Video
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