McCormick

Unforgettable Pho

Brand

Date

Mar 2026

Description

McCormick’s Unforgettable Pho campaign brings the brand's Gourmet Collection to the fore, focusing on the sensory process of home cooking. Through a series of live-action sequences, the film transitions from the preparation of fresh broth to the intentional seasoning of the dish, highlighting the tactile elements of the spice-blending process. Produced by Emerald Pictures with creative work from Colle McVoy, the project captures the preparation in a modern, residential setting. The visual language leans into natural light and warm tones to emphasise the rich textures and deep colours of the ingredients, grounding the gourmet spice jars in an accessible culinary environment.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Chocolate

Crimson

Background

Kitchen

Context