McCormick Unforgettable Pho 2026

About

McCormick’s Unforgettable Pho campaign brings the brand’s Gourmet Collection to the fore, focusing on the sensory process of cooking at home. The commercial film highlights the preparation of a traditional dish, juxtaposing macro-lens footage of spices with a modern kitchen setting. Produced by Emerald Pictures with creative work from Colle McVoy, the project leans into warm, natural light to ground the culinary narrative. The edit features live-action sequences that follow the seasoning process from the initial simmer to the final plating, underscored by sound design from Konnor Schmaltz.