HBO Max: The First of Us

Jun 2025

This campaign for HBO Max's The First of Us leverages high-stakes cinematic sequences to build narrative urgency, juxtaposing intense action-oriented footage with the dedicated culture of super-fans. The creative direction by Biborg balances large-scale environmental chaos, featuring snow-covered vistas and explosive set pieces, with a focus on the shared anticipation of audience members waiting for early screenings. Produced by SHADOW, the project utilizes a raw, live-action technique to ground the entertainment-focused messaging. Through the use of dynamic camera motion and slow motion, the creative team emphasizes the contrast between theatrical tension and the quiet anticipation of the viewing experience.

Horizontal, Action, Cinematic, Raw

Slow motion

Brand Film / Corporate Video