MassMutual's campaign, "We Don’t Believe," explores personal agency and connection through a series of intimate, live-action vignettes. The film moves from expansive, city-wide aerials to focused shots of families and neighbors in residential settings, leaning into a cinematic aesthetic characterized by warm golden hour lighting.
Produced by Townhouse with agency support from Grey New York, the project utilizes drone footage and gentle camera movement to ground its narrative in daily life. Post-production and color grading were handled by Company 3 New York, with sound design and original music provided by Found Objects and Gramercy Park Studios.
