Marie Claire Belgium

Apr 2026

The Beaton-Mania editorial for Marie Claire Belgium is a masterclass in atmospheric storytelling, perfectly blending high-fashion sensibilities with a moody, mid-century aesthetic. Through the lens of photographer Sieme Hermans, the series channels the elegance of early 20th-century portraiture, utilizing analogue film techniques to capture a sense of timeless drama. Under the artful direction of fashion editor and stylist Tom Eerebout, each frame serves as a deliberate study in texture and contrast. The project leans into the chiaroscuro tradition, where natural light interacts with deep, sculptural shadows to highlight intricate garment details—from structured bouclé jackets and lace-collared blouses to flowing, minimalist capes. Whether portraying a subject in the quiet introspection of a vanity mirror or reclined in an eclectic, smoke-filled interior, the imagery feels both intimate and theatrical. The collection relies on a sophisticated monochrome and sepia-toned palette, emphasizing clean lines and balanced, centered framing that feels distinctly cinematic. By weaving together elements of lifestyle photography and narrative-driven portraiture, the shoot transforms domestic settings into evocative stages. This project successfully captures a vintage, refined aesthetic while maintaining a sharp, contemporary relevance, proving that the marriage of expert styling and deliberate lighting can create a profound, lasting impact within the competitive landscape of modern media and entertainment.

Editorial, Vertical, Cinematic, Vertical, Cinematic, Cinematic, Cinematic

Natural light, Natural light, Natural light

Magazines, Magazines, Magazines, Media & Entertainment, Media & Entertainment, Media & Entertainment