Marc O'Polo: Fall-Winter 2025 Campaign

Aug 2025

The Marc O'Polo Fall-Winter 2025 campaign features supermodel Gisele Bündchen in a series of visuals captured by photographer Lachlan Bailey. The project moves between high-contrast studio environments and rural, earthy settings to showcase the brand's latest collection. Featuring styling by Geraldine Saglio, the imagery leans into a minimalist aesthetic characterized by soft light and clean compositions. Techniques including monochrome portraiture and integrated typography highlight the brand's Stockholm-inspired identity. The campaign contrasts structured leather and denim pieces with oversized, relaxed knitwear, emphasizing a blend of commercial fashion photography and naturalistic outdoor settings.

Vertical, Editorial, Clean

Natural light

Advertising Campaign