MANSCAPED The Boys 2024

About

MANSCAPED explores personal grooming in 'The Boys,' a commercial campaign that leans into absurdity to convey its message. The creative, helmed by agency Pereira O’Dell with production support from Ruckus and 24/7, centers on the humorous visual trope of men sporting long, dark beards on their legs across various everyday settings. Captured with a warm colour palette and natural light, the live-action project transitions between coastal beach scenes, urban city sidewalks, and formal wedding venues. Technical post-production work from Yours Truly Kevin and Trafik brings the surreal character concepts to life, while audio post-production was provided by Quiet City and Lime Studios.