MANSCAPED
Fire
Brand
ProjectFire
Date
Sep 2026
Description
MANSCAPED introduces its latest electric grooming trimmer in this commercial spot, 'Fire.' The narrative traces the evolution of fire through human history—from primitive hearths and industrial furnaces to refined, modern flames—before grounding the concept in a domestic setting. Set in a mid-century modern living room, the film employs a humorous tone as a protagonist delivers a deadpan monologue while showcasing the device. The production, managed by MADRE with post-production and VFX by Arcade Edit, leans into a warm aesthetic that contrasts the historical warmth of fire with the precision of contemporary grooming technology.
Style
Humorous, Horizontal, Commercial, Warm
Industries
Consumer Electronics
Color
Burgundy
Jet Black
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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