Mango: Wild Spirit

Nov 2024

Wild Spirit, a fashion campaign for Mango, centers on a seasonal collection defined by earthy tones and layered, tactile silhouettes. The series captures a series of urban vignettes, utilising high-angle perspectives and clean architectural backgrounds to highlight the movement and texture of knitwear, fringed outerwear, and leather accessories. Photographer Xavier Casanueva employs natural light to create a grounded, editorial aesthetic that emphasizes the collection’s palette of olive greens, creams, and browns. With art direction by Pati Diaz and fashion styling by Pili Alamo, the project leans into a minimalist sensibility. Model Greta Hofer features throughout the imagery, complemented by natural, understated makeup by Paco Garrigues.

Editorial, Vertical, Clean

Natural light

Street

Advertising Campaign