Mango

Wild Spirit

Brand

Mango

ProjectWild Spirit

Date

Nov 2024

Description

Wild Spirit is a fashion campaign for Mango that explores a collection rooted in tactile textures and earth-toned layers. The series features model Greta Hofer navigating urban environments, from paved pedestrian crossings to structured architectural backdrops, capturing a candid, documentary-style flow. The imagery leans into a clean, editorial aesthetic, relying on natural light to highlight the intricate details of knitwear, fringed outerwear, and suede accessories. Art direction by Pati Diaz and fashion styling by Pili Alamo emphasize a palette of creams, olives, and deep browns, while photography by Xavier Casanueva employs a naturalistic approach to frame the movement of the garments. Makeup artist Paco Garrigues rounds out the look with an understated, natural polish.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black

Background

Street

Context

Advertising Campaign