Brand
ProjectWild Spirit

Mango Wild Spirit 2024
Associated creatives
Tags
Description
This fashion campaign image for Mango titled Wild Spirit features a model walking down an urban street alongside a large commercial truck. The subject wears a long brown coat with fringe detailing, dark sunglasses, and dark footwear. Scooters are parked in a neat row against the buildings on the left side of the street, while classic multi-story architecture lines the background under natural daylight. The composition utilizes a wide street perspective, capturing a candid, documentary-style moment with soft ambient lighting and neutral tones.
Style
Editorial, Horizontal, Clean
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Chocolate (60%)
Jet Black (40%)
Background
Street
Context
Advertising Campaign