Mamie Nova: Litchi Rose

Brand

Date

Feb 2025

Description

Mamie Nova presents this commercial campaign for their Litchi Rose yogurt, a project centered on high-fidelity product presentation. Produced by All Of Us Here, the spot utilizes a monochromatic pink studio aesthetic to isolate the packaging and ingredients, balancing live-action technique with 3D render / CGI elements to emphasize texture and form. The narrative focuses on the interaction between the product and its components, featuring rolling litchi fruits and dynamic close-ups of the yogurt's consistency. Clean graphic elements and French text overlays are integrated across the frame, maintaining a consistent, modern visual language throughout the campaign.

Style

Vertical, Commercial, Warm, Clean

Techniques

3D render / CGI

Industries

CPG / Packaged Food

Color

Blush

Pure White

Background

Solid Colour

Context

TVC / TV Commercial

Associated creatives

All Of Us HereProduction

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Mamie Nova: Litchi Rose

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