Maltesers
Too Good To Keep Quiet
Brand
ProjectToo Good To Keep Quiet
Date
Jan 2025
Description
Maltesers brings a cinematic focus to its latest campaign, 'Too Good To Keep Quiet.' The commercial spots capture candid audience reactions within a theatre setting, leaning into the atmosphere of a film screening to highlight the viewing experience. The production utilizes chiaroscuro lighting techniques to ground the scenes in a low-key, immersive aesthetic. By focusing on quiet, shared moments in the dark of a theatre, the campaign captures the interplay between the snack and the viewing environment through live-action technique.
Style
Horizontal, Cinematic, Matte
Techniques
Low-key / chiaroscuro
Industries
CPG / Packaged Food
Color
Jet Black
Navy
Mustard
Background
Theatre
Context
TVC / TV Commercial
Associated creatives
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