Maltesers

Aug 2026

Maltesers leans into the high-octane world of cinematic storytelling with its latest campaign, Malteser Teaser, a bold evolution in CPG marketing that blurs the lines between food branding and blockbuster promotion. By reimagining the iconic chocolate spheres as integral components of a retro film camera, the spot immediately establishes a playful, meta-narrative that carries through a high-energy montage. The commercial utilizes a sophisticated blend of live-action technique and sleek motion graphics to transform standard product shots into an action-packed trailer experience. With saturated color palettes and rapid-fire cuts, the narrative channels the intensity of a theatrical feature, incorporating dramatic character performances and varied indoor sequences that feel lifted from a premium film set. The execution manages to maintain the approachable identity of the Maltesers brand while elevating the presentation through a distinctly cinematic lens. Creative direction from Max Cooper steers this ambitious fusion, ensuring the transition from a simple candy interaction to a dynamic, multi-genre spectacle remains seamless. The project succeeds by refusing to treat food advertising as a static medium, instead opting for a pulse-pounding, documentary-adjacent energy that demands attention through sharp sound design and technical polish. It is a masterclass in modern commercial production, proving that even the most familiar household snacks can command the screen with the gravitas and visual flair usually reserved for the silver screen.

Documentary, Commercial, Cinematic, Saturated

Animation, Live-action Technique, Motion Graphics

CPG / Packaged Food, Food & Beverage