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BrandMaldita Envidia
ProjectBrand Identity
Close-up of a squeezable condiment bottle with yellow label tucked inside the pocket of a bright red athletic jacket with yellow stripes

Maldita Envidia Brand Identity 2026

Associated creatives

Estudio Cariño
Estudio CariñoDesign
Gabriel Cordón
Gabriel CordónMotion
Yua Nieto
Yua NietoPhotography

Tags

condiment bottle in jacket pocketcondiment bottlejacket pocketyellow label bottleyellow labelred athletic jacketathletic jacketred jacket

Description

This brand identity project for Maldita Envidia showcases a clear squeeze bottle featuring a distinctive yellow label with custom typography and illustration, nestled securely inside the zipper pocket of a vibrant red athletic jacket adorned with parallel yellow stripes. The composition utilizes sharp lighting to highlight the glossy texture of the bottle and the finely woven fabric of the apparel. Created with design by Estudio Cariño, motion by Gabriel Cordón, and photography by Yua Nieto, the imagery delivers a bold and graphic presentation.

Style

Horizontal, Commercial, Clean, Graphic

Industries

CPG / Packaged Food

Color

Crimson (70%)
Golden Yellow (30%)

Background

White Seamless

Context

Advertising Campaign