Various Campaigns

Sep 2026

The Maison Molli Winter 26 campaign presents a series of fashion editorials that examine the house's signature knitwear through a refined, minimalist lens. Captured by photographer Maxime La, the imagery balances sharp architectural structure with a warm, seasonal palette, emphasizing the tactile quality of the collection’s ribbed sweaters, textured cardigans, and argyle patterns. Creative direction by Julien Gallico and styling by Berenger Pelc frame the collection against varied environments, shifting between sun-drenched outdoor stone settings and intimate, wood-paneled interiors. Utilizing natural light and occasionally grainy analogue film aesthetics, the campaign highlights the intricate details of the apparel, from statement collars and ruffled high-necks to bold accessory pairings like chunky gold chains and beaded necklaces. The editorial features model Maya Vozhdaeva, with casting led by Arthur Méjean.

Editorial, Vertical, Warm

Natural light

Luxury Fashion Houses

Advertising Campaign, Lookbook