Maison Dentaire

Nov 2020

Maison Dentaire’s brand identity project centers on a sophisticated serif typography system that balances clinical professionalism with unconventional, bold messaging. The visual language is defined by a consistent use of high-contrast monochrome tones, utilizing clean white and deep black to anchor its minimalist aesthetic. Graphic design by July and photography by Sascha Cohen elevate the project through thoughtful flat lays and editorial collages. By integrating textured surfaces like plaster and cotton with crisp, structured typography, the work maintains a tactile quality while adhering to a strict commercial layout.

Horizontal, Commercial, Clean

Advertising Campaign