Maison Dentaire: Brand Identity

Nov 2020

Maison Dentaire’s brand identity project centers on a sophisticated serif typeface and a clean, monochrome aesthetic that permeates its commercial collateral. The design system, crafted by July, relies on high-contrast typographic layouts and balanced white space to establish a clinical yet modern visual presence. Photography by Sascha Cohen highlights these elements across diverse touchpoints, from delicate stationery and retail packaging to large-scale outdoor advertising. The project channels a minimalist sensibility through the consistent application of bold typography and tactile materials. By pairing stark black-and-white compositions with textured backgrounds, the identity maintains a unified visual language, seen in everything from branded apparel and functional dental tools to custom envelopes and urban billboards. Each application focuses on structured spacing and precise graphic alignment.

Horizontal, Commercial, Clean

Advertising Campaign