Maire Group
Brand Identity
Sep 2023
Maire Group engaged I MILLE to develop a comprehensive brand identity system for their technology and enterprise software operations. The project establishes a visual language centered on energy transition, utilizing a minimalist aesthetic with a focus on geometric structural elements and fluid light gradients. Key assets include dynamic motion graphics, corporate logo architecture, and refined typographic systems. Supporting materials span various touchpoints, from print guidelines and digital interface tools to outdoor signage and web design. The visual identity incorporates a dark monochromatic palette contrasted by vibrant light streaks, reinforcing themes of innovation. Through clean 3D rendering and precise motion design, the brand identity articulates a modern and sophisticated corporate presence.
Commercial, Horizontal
Enterprise & B2B Software
Brand Film / Corporate Video
