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Three stacked dark blue brand guideline books for Maire Group displayed on a solid purple background.
Large outdoor banner for Maire Group featuring white text reading we are home to those who make to inspire against a dark gradient background
A silver laptop displaying a corporate website with bold typography rests on a purple chair against a dark background.
Three stacked dark blue brand guideline books for Maire Group displayed on a solid purple background.

Maire Group Brand Identity 2023

About

Maire Group engaged I MILLE to develop a comprehensive brand identity system for their technology and enterprise software operations. The project centers on a modern visual language that transitions across print, digital interfaces, and large-scale outdoor advertising, utilizing a sophisticated palette of dark tones and abstract light gradients. Execution across the identity suite leverages clean, minimalist typography and geometric motion graphics. The design system incorporates interactive UI tools and CGI-driven animations, presenting the corporate logo through structural line work and fluid waveforms to emphasize a focus on sustainable technology and energy transition.

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