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Maire Group Brand Identity 2023

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This motion design video for the Maire Group brand identity showcases dynamic and fluid colour gradients shifting across the frame, overlaid with clean, bold typography and geometric graphic elements. The visual composition features vertical light streaks in shades of blue, pink, and red set against a dark background, establishing a modern and sophisticated aesthetic. Graphic design by I MILLE shapes the corporate visual language, emphasizing innovation and energy transition through abstract light motion and precise typographic placement. The video transitions through several text lockups, including the primary Maire logo and statements centered around inspiration and sustainable technology.