Madame Figaro Hong Kong
Photography HUNGMC
Apr 2026
In a sophisticated showcase of creative editorial photography, Madame Figaro Hong Kong presents an arresting series of still-life images that elevate high-fashion accessories into the realm of conceptual art. Through the lens of photographer Hungmc, working in close collaboration with fashion director Daniel Cheung and art director Owen Lo, these visuals discard traditional retail tropes in favor of a surreal, minimalist aesthetic. By integrating unexpected industrial and organic elements—from enoki mushrooms and silver cutlery to masking tape and eggs—the project breathes new life into iconic Chanel handbags. Each composition leans into a high-contrast, cerebral dialogue between luxury leather goods and the mundane, using studio strobe lighting to meticulously emphasize textures like quilted suede, crocodile-embossed leather, and polished gold hardware. Owen Lo’s contributions as set designer are instrumental, as he constructs abstract, geometric frames and sculptural environments that transform simple accessory placement into intricate visual puzzles. The series succeeds as a masterclass in editorial minimalism, where the focus remains sharp on the interplay of materiality and form. Whether capturing a metallic celestial globe or a classic clutch balanced against curious kitchen tools, the collection demonstrates a daring command of balance, symmetry, and atmosphere, solidifying its place as a standout piece of commercial fine art that challenges the viewer to reconsider the relationship between high fashion and everyday objects.
Editorial, Commercial
Studio strobe
Bags & Accessories, Bags & Accessories, Fashion, Fashion
