Macy's: Macy's Site "Junior's Homecoming Dresses"
Brand
Date
May 2023
Description
This fashion campaign for Macy’s Junior’s line highlights the seasonal homecoming collection. Featuring model Sasha Kingman, the imagery focuses on partywear, specifically showcasing sequin mini dresses paired with strappy footwear. Photographer Ben Watts captures the collection against a saturated pink studio backdrop. The series utilizes clean studio lighting to emphasize the texture of the garments and the movement of the styling, leaning into a vibrant, commercial aesthetic.
Style
Vertical, Commercial, Saturated, Warm
Techniques
Natural light
Industries
Color
Jet Black
Magenta
Background
Coloured Seamless
Context
Advertising Campaign
Associated creatives
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