Macy's
Macy's Site "Junior's Homecoming Dresses"
Brand
Date
May 2023
Description
This fashion campaign for Macy’s spotlights the Junior’s Homecoming collection, focusing on party-ready attire through a series of dynamic portraits. Featuring model Sasha Kingman, the visuals lean into a vibrant studio aesthetic, utilizing a saturated pink backdrop to contrast with sequin textures and festive evening wear. Photographer Ben Watts captures the collection using crisp studio lighting, emphasizing the movement and detail of the garments. The project leans into a commercial style with high-contrast color grading, presented in a vertical format suited for social and digital retail platforms.
Style
Vertical, Commercial, Saturated, Warm
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black
Magenta
Background
Coloured Seamless
Context
Advertising Campaign
Associated creatives
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