Macy's presents 'Hey Santa,' a holiday commercial conceptualized by BBDO New York and produced by Sanctuary. The project features live-action cinematography set within a bustling department store, centering on a young boy’s exploration of the retail environment amidst festive decorations.
The film utilizes warm color grading and natural lighting to emphasize the seasonal atmosphere. With production support from Sanctuary and post-production by Company 3 New York, the spot leans into a classic commercial aesthetic with clean, balanced framing.
