Macy’s Big Impression campaign takes a vibrant approach to summer retail, anchored by a series of live-action commercial spots. The project follows a central figure through a collection of saturated settings, culminating in a scene at a pastel-toned food truck.
The aesthetic focuses on high-contrast visuals, using natural daylight to accentuate the wardrobe’s bold color palette. The production incorporates upbeat lifestyle imagery, featuring outdoor leisure and warm, summer-inspired styling. Music and sound supervision for the campaign was provided by SoStereo.
