Macy's 'Anthem' is a commercial production that captures a series of portraits and dynamic movement across urban settings. Directed by World War Seven, the project features a cast of women in contemporary casual apparel, such as denim jackets and trench coats.
The film utilises live-action techniques to contrast intimate portraiture with kinetic street scenes. The visual execution leans into a warm palette, making use of both golden hour sunlight and ambient night lighting to establish its atmosphere.
