The AKC 250 project for LYX is a dynamic commercial campaign centered on canine athletics and event participation. The campaign captures a variety of dogs engaged in dock diving and agility course jumping, utilizing handheld and tracking camera movements to maintain a high-energy perspective on the action.
Produced by Six+One, the campaign leans into outdoor event environments and natural lighting to emphasize canine performances. The creative features integrated branding elements scaled for dog-height perspectives, reinforcing the link between the sporting activities and the event's identity.
