LYX: AKC 250
Brand
Date
Jun 2026
Description
The AKC 250 project for LYX is a dynamic commercial campaign centered on canine athletics and event participation. The campaign captures a variety of dogs engaged in dock diving and agility course jumping, utilizing handheld and tracking camera movements to maintain a high-energy perspective on the action. Produced by Six+One, the campaign leans into outdoor event environments and natural lighting to emphasize canine performances. The creative features integrated branding elements scaled for dog-height perspectives, reinforcing the link between the sporting activities and the event's identity.
Style
Horizontal, Commercial, Action, Warm
Techniques
Natural light
Industries
Outdoor & Adventure Sports
Color
Royal Blue
Pure White
Crimson
Background
Park
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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