LYX
AKC 250
Brand
ProjectAKC 250
Date
Jun 2026
Description
The AKC 250 campaign for LYX captures the high-energy environment of outdoor canine sports. Produced by agency Six+One, the commercial film highlights various activities including dock diving and agility course jumping, set against natural grassy event environments. Technically, the project employs handheld and tracking camera movements to maintain pace with the canine subjects. By incorporating dog-height marketing displays and signs, the film channels a unique perspective that emphasizes both the action and the brand’s specific positioning within the outdoor sports industry.
Style
Horizontal, Commercial, Action, Warm
Techniques
Natural light
Industries
Outdoor & Adventure Sports
Color
Royal Blue
Pure White
Crimson
Background
Park
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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