Spectrum expands its reach in the New York City transit network with the NYC Train Wrap campaign, an OOH-focused initiative that converts subway carriages and city buses into high-visibility brand touchpoints. The project emphasizes the scale of the brand's presence across the city’s transit arteries through an integrated media rollout.
Produced by Six+One, the accompanying commercial video captures the branding in situ. The film features a reporter interviewing commuters amidst the branded transit environment, utilizing documentary-style pacing and live-action techniques to demonstrate the visibility of the campaign within real-world city scenes.
