Lyft
Save the Money 30s
Brand
ProjectSave the Money 30s
Date
Jun 2026
Description
Lyft channels an atmospheric urban aesthetic in this 30-second commercial, titled Save the Money. The production leans into low-key lighting and moody color grading to transform city streets and transit hubs into a backdrop for the narrative. Featuring live-action techniques, the spot centers on a single dollar bill in various metropolitan settings. The creative direction was led by Zulu Alpha Kilo, with production handled by OPC Production and sound design provided by Wave Studios NY.
Style
Horizontal, Action, Cinematic, Moody
Industries
Vehicle Rental & Rideshare
Color
Navy
Forest Green
Background
Street
Context
TVC / TV Commercial
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