Lyft Date 2024

About

Lyft presents 'Date,' a commercial that navigates the intersection of travel and connection within a rideshare experience. The film captures a quiet moment between two passengers in the backseat, focusing on their shared journey against a scenic backdrop. Produced by 1stAveMachine with additional service by Someplace Nice, the piece utilizes a live-action technique to ground the narrative in realism. The visual execution relies on natural lighting to maintain an authentic, relaxed atmosphere throughout the ride. Post-production and VFX were managed by Studio PPS and Electric Theatre Collective, while the soundscape was crafted by Builder's Tea. Agency duties were led by Special Guest, with editorial support provided by Whitehouse Post - UK.